Privacy Policy

1. Introduction

Welcome to Zaawi's Privacy Policy. This document outlines how we collect, use, and protect your personal and business information when you use our website (zaawi.com) and services. We are committed to safeguarding your privacy, ensuring transparency in our data practices, and complying with data protection regulations, including the General Data Protection Regulation (GDPR).

2. Information We Collect

2.1 Personal Information

  • Name
  • Email address
  • Billing information (processed securely by our payment processor, Paddle)
  • Company information (if applicable)
  • Account preferences
  • Any other information you provide voluntarily

2.2 Usage Data

We use privacy-friendly, cookie-less analytics that are GDPR compliant and do not require explicit consent. This allows us to collect anonymized usage data, including:

  • Pages visited on our website
  • Time and date of visits
  • Features used within our application
  • Aggregated performance and error data

We do not collect or store IP addresses, browser fingerprints, or any other personally identifiable information through our analytics on our main site and normal user pages. An exception applies to specific marketing pages, as detailed in Section 2.4 (Marketing and Tracking Data).

2.3 User Content

We store and process the content you create using our services, including landing pages, quizzes, and bio links.

2.4 Marketing and Tracking Data

On specific pages used for marketing campaigns, we may collect personal data through tracking pixels and scripts based on our legitimate interests. This data may include:

  • IP address
  • Browser information
  • Interaction with the page

When you make a purchase through these pages, we may also collect:

  • Email address
  • Purchase details
  • Marketing campaign details

This data is used to measure the effectiveness of our marketing campaigns and is processed based on our legitimate interests in improving our services and enhancing your personalized user experience.

3. How We Use Your Information

We use the collected information for the following purposes:

  • To provide, maintain, and improve our services
  • To process payments and manage subscriptions
  • To communicate with you about service updates, offers, and promotions
  • To provide customer support and respond to your requests
  • To analyze aggregated usage patterns and optimize user experience
  • To ensure the security and integrity of our platform
  • To comply with legal obligations

3.1 Marketing and Analytics

We use the data collected on specific marketing pages based on our legitimate interests to:

  • Track the effectiveness of our marketing campaigns
  • Analyze user interactions with our marketing content
  • Improve our marketing strategies and offerings

We process your personal data to provide our services (Contractual Necessity), send you service updates (Legitimate Interests), and for marketing activities (Legitimate Interests):

  • Legitimate Interests: For marketing and tracking activities on specific pages, we rely on our legitimate interests in enhancing our marketing efforts and improving your user experience.
  • Contractual Necessity: To provide our services and fulfill our contractual obligations to you.
  • Legal Obligations: To comply with laws, regulations, and legal requests.
  • Legitimate Interests: For purposes that are in our legitimate interests, such as improving our services, provided that these are not overridden by your data protection rights.

5. Data Storage and Security

We implement industry-standard security measures to protect your personal information; however, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Third-Party Services

6.1 Payment Processing

We use Paddle (paddle.com) as our payment processor and merchant of record. When you make a payment, you're providing information to Paddle directly. We do not store your full credit card details on our servers. Please review Paddle's privacy policy for more information on how they handle your data.

6.2 Marketing and Analytics Services

On specific marketing pages, we may use third-party services that include:

  • Tracking pixels and scripts
  • Server-side APIs

These services are used to measure the success of our marketing campaigns. We engage these services based on our legitimate interests in evaluating and enhancing our marketing strategies. The data collected is processed in accordance with this Privacy Policy and the respective third-party privacy policies.

6.2.1 Meta Platforms, Inc. ("Meta")

We use Meta's services for marketing attribution. We transmit your data securely to Meta based on our legitimate interests in measuring and improving our marketing efforts. Meta processes your data according to their Data Processing Terms and Privacy Policy.

International Transfers by Meta:

Meta Platforms, Inc. has certified its participation in the EU-U.S. Data Privacy Framework. Meta relies on this framework and the European Commission's related adequacy decision for transfers of European data to the United States. For more information, please review Meta's Data Privacy Framework Disclosure.

6.3 Other Third-Party Services

We may employ other third-party companies and individuals to facilitate our service, including:

  • Cloud hosting providers
  • Customer support tools
  • Email delivery services

These third parties have access to your personal information only to perform specific tasks on our behalf and are obligated not to disclose or use it for any other purpose.

7. Cookies and Tracking Technologies

7.1 Essential Cookies

We use essential cookies that are necessary for the operation of our website. These cookies do not track you for marketing purposes and do not require explicit consent under GDPR.

7.2 Marketing Tracking Technologies

On specific marketing pages, we may use tracking pixels and scripts based on our legitimate interests. These technologies collect data to help us understand the effectiveness of our marketing campaigns.

7.3 Managing Cookies and Tracking

We use cookies and tracking technologies based on our legitimate interests to enhance your browsing experience and analyze the performance of our marketing efforts, and we don't retain them afterwards.

8. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes for which it was collected. This includes retaining data to comply with our legal obligations, resolve disputes, and enforce our agreements. Specific retention periods are determined based on legal requirements and business needs.

8.1 Marketing Data Retention

Data collected for marketing purposes is retained only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law.

9. Your Rights Under GDPR

Under GDPR, you have the right to:

  • Access the personal data we hold about you
  • Rectify any inaccurate personal data
  • Request Erasure of your personal data
  • Withdraw Consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal
  • Object to the processing of your personal data for marketing purposes
  • Restrict Processing under certain conditions
  • Data Portability allowing you to request your personal data in a structured, commonly used format

To exercise any of these rights, please contact us at [email protected] with your request and sufficient information to verify your identity.

10. International Data Transfers

Your personal data may be transferred to and processed in countries other than the country in which you are resident. These countries may have data protection laws that are different from the laws of your country.

10.1 Transfers to the United States

We use third-party service providers, including Meta Platforms, Inc. ("Meta"), which may process your personal data in the United States.

Meta Platforms, Inc.:

Meta has certified its participation in the EU-U.S. Data Privacy Framework, and we rely on this framework and the European Commission's related adequacy decision for transfers of European data to Meta in the United States. You can find more information in Meta's Data Privacy Framework Disclosure.

We reserve the right to use alternative transfer mechanisms recognized under applicable data protection laws, such as Standard Contractual Clauses, where appropriate.

11. Children's Privacy

Our service is not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal data from a child under 16 without verification of parental consent, we take steps to remove that information from our servers.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any significant changes by posting the new Privacy Policy on this page and updating the "Last updated" date. For material changes, we will provide a more prominent notice, which may include an email notification to the address associated with your account.

13. Contact Us

If you have any questions about this Privacy Policy, our data practices, or wish to exercise your data protection rights, please contact us:

By email: [email protected]

14. Acceptance of Policy

By using Zaawi, you acknowledge that you have read this policy and agree to its terms. If you do not agree to this policy, please do not use our service.

Last updated: 19th of September 2024.